Articles

Practical guides on websites, domains and search visibility – without unnecessary jargon.

Four online store platforms compared on cards, with Shopify marked as recommended
Online stores

Choosing an online store platform: Shopify, WooCommerce or custom?

The platform decides what running your store costs, how much time maintenance takes and how easily the store can grow. Switching platforms later is a lot of work, so it pays to get the choice right the first time.

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Online stores

Choosing a payment service for your online store: what does a Finnish customer expect at checkout?

Checkout is the most important page of an online store. If the customer can't find a familiar payment method or doesn't trust the checkout, the purchase is left unfinished. The payment service decides which methods you can offer and what every order costs you.

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Domains

Renewing and transferring a domain: don't let your domain expire

A domain is not a one-off purchase. It has to be renewed at intervals, and if the renewal is forgotten, the website and email stop working and the name can end up with someone else.

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Domains

Email on your own domain: name@company.com instead of Gmail

An address like name@company.com tells the customer they are dealing with a real business. It is also safer and stays in the company's hands, even when employees and services change.

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Websites

Responsive, mobile-friendly websites – why they matter for your Google ranking and your customers

Visitors don't compare your site to their screen size, but to your competitors. If the page works poorly on a phone, the customer is one tap away from a competitor.

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Domains

Registering a domain name for your business: choosing the name and the extension

Domains are allocated on a first-come, first-served basis. Once you have decided on the name of your business or product, register the domain straight away – before the announcement, the logo and the website.

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Websites

A website for your business: why is it the key to success?

A business website is not just a digital business card but also a sales and marketing channel that serves customers 24/7.

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